How to Create Attractive Promotion Packages in Candela
One of the core strengths of good inventory management software is the versatility it offers to the users to make retail not just simple but super effective. In addition to many other features, the possibilities you have of creating successful marketing promos with Candela RMS are endless.
If you are already using Candela, you would know about the various types of marketing campaigns you can create in Candela. For example, we recently shared how you can create discount coupons for your customers.
Another important marketing strategy is offering promotional packs. Promotional packs help reel in new customers for old products, get current customers to buy new products or to simply give time-limited offer incentives to increase sales
What Makes Promotional Packages so Attractive?
Consumer psychology, of course.
Imagine.
A customer walks into your store and asks to buy a particular brand of perfume. And you tell her:
“Madam, this perfume comes in a promotional pack that comes with another new perfume, would you like to save money?”
Now, wouldn’t that be tempting?
This means the customer can get two items instead of one by spending a little more. Thus the same items when bought individually will cost more, this can lure the customer to buy the promo pack by dishing out some extra money.
In this article, we will look at how you can create and sell a promotional package in Candela RMS to help you give a boost to your marketing strategies.
Let’s get started.
Define Promotion Packs in Candela
It is simple. You define a promotion pack like any other product.
Go to the Product Definition screen, select line item (department)
Enter a Code for the promotion you want to create
Enter Name for the Pack
Save.
Add Promo Products
Now click Promotion tab, promotion screen will open up
Scan the products that are included in the promotion pack (remember these products can also be sold individually and their inventory exists in the system as individual products)
Enter Start and End dates to define time slot for limited-time offers
Enter Promotion Message to give an alert to the salesperson about the pack so that s/he can guide the customer.
Once all configurations are done and promotional packs are defined, you need to enter stock of the defined packs.
Enter Stock of Promo Packs
Whether you purchase promo packs from your supplier or create them yourself, you need to enter their stock to be able to sell them.
Go to Purchase>GRN
Enter stock and save.
If you want to, you can generate and attach the barcodes to the packs
Configure Candela for Creating Promotion Packs Alerts
Go to System Configuration>Sales tab
Mark the checkbox ‘Promotion pack Alert’
Selling Promotion Packs
On the sales and return screen, when a salesperson scans a product that is also available in promo pack, the system will send an alert:
The salesperson can then guide the customer about the promotion, and, if the customer so demands, scan the promotion pack instead.
Conclusion
Defining and selling promotion packs in Candela is easy. Along with other regular marketing campaigns, you can use promo packs to increase sales. Are you using promo packs in Candela? Want to know more about different marketing strategies you can use in Candela? Ask us about it in the comment section.