How to Create Attractive Promotion Packages in Candela

One of the core strengths of good inventory management software is the versatility it offers to the users to make retail not just simple but super effective. In addition to many other features, the possibilities you have of creating successful marketing promos with Candela RMS are endless.

If you are already using Candela, you would know about the various types of marketing campaigns you can create in Candela. For example, we recently shared how you can create discount coupons for your customers.

Another important marketing strategy is offering promotional packs or up-selling. Promotion packs allow retailers to recommend complementary or related products together, encouraging customers to add more items to their purchase. By grouping products in a meaningful way, retailers can guide buying decisions and make it easier for customers to discover items that go well together. This not only helps increase the value of each sale through upselling but also supports product discovery, promotes existing stock, and creates attractive limited-time offers that drive higher overall sales.

What Makes Promotional Packages so Attractive?

Consumer psychology plays an important role in retail selling.

Imagine this scenario.

A customer walks into your store looking for a particular perfume. As the salesperson, you mention that the same fragrance is also available in other products such as a body lotion, shower gel, or hair mist.

“Madam, if you like this fragrance, we also have the body lotion and shower gel from the same range. Many customers like to use the complete set.”

This simple suggestion introduces the customer to related products that complement the original purchase. Instead of buying just one item, the customer may choose to add another product from the same fragrance line.

This is a common upselling approach in retail—recommending complementary products that enhance the customer’s experience while increasing the value of the sale.

In this article, we will look at how you can create and sell promotion packs in Candela RMS to support this kind of upselling strategy.

Let’s get started.

Define Promotion Packs in Candela

It’s simple. To set up an upselling opportunity, you define a promotion pack just like any other product.

Go to the Product Definition screen and select the appropriate line item (department).

Enter a Code for the promotion pack you want to create.

Enter a Name for the pack.

Save.

This pack will serve as an upselling tool by suggesting related products that complement each other, encouraging customers to purchase more items together.

Add Promo Products

Now click Promotion tab, promotion screen will open up

Scan the products that can be suggested as complementary items (remember, these products can also be sold individually, and their inventory is maintained in the system as separate products).

Enter Start and End dates to define time slot for limited-time offers

Enter Promotion Message to give an alert to the salesperson about the pack so that s/he can guide the customer.

Once all configurations are done and promotional packs are defined, you need to enter stock of the defined packs.

Enter Stock of Promo Packs

You need to enter their stock of all the related items to be able to sell them.

Go to Purchase>GRN

Enter stock and save.

If you want to, you can generate and attach the barcodes to the packs

Configure Candela for Creating Promotion Packs Alerts

Go to System Configuration>Sales tab

Mark the checkbox ‘Promotion pack Alert’

Up-Selling Promotion Packs

On the Sales and Return screen, when a salesperson scans a product that has related complementary items, the system will send an alert.

The salesperson can then suggest these related products to the customer as an upsell, and if the customer agrees, they can add the additional items to the purchase, increasing the overall sale.

Conclusion

Defining and selling promotion packs in Candela is easy. Along with other regular marketing campaigns, you can use promo packs to increase sales. Are you using promo packs in Candela? Want to know more about different marketing strategies you can use in Candela? Ask us about it in the comment section.